Kevin Roy is the founder of Green Banana SEO, where he has spent nineteen years studying search and now spends a minimum of five hours a week on it. He talks with Virginia about answer engine optimization, why sixty percent of searches now end without a click, and what it actually takes to get cited by ChatGPT and Gemini.
Key Discussion Themes:
- Why topical authority is what decides whether AI will cite you, and how to build it
- The Three Block Blueprint: answer, proof, and what's next, plus the schema behind it
- What zero-click search really did to traffic, and what people do after AI names your company
- Starting from $0 today: sell what you are already an expert in, then go network
- Keeping a brand human when everything is AI-generated
Listener Takeaway:
AI does not cite the best-written page, it cites the source it can verify. Build the trail that proves you are the expert, then structure your pages so an answer engine can pull from them in one pass.
Connect with Kevin:
Website: https://greenbananaseo.com
LinkedIn: https://www.linkedin.com/company/greenbananaseo/
YouTube: @GreenBanana_SEO
Instagram: @greenbanana_seo
Facebook: @greenbanana_seo
X: @greenbanana_seo
TikTok: @kevincroy1
About the Host:
Entrepreneur Conundrum is hosted by Virginia Purnell, founder of Distinct Digital Marketing, where she builds human-driven AI systems that help business owners get their time back (and get seen). New episodes every Monday.
Work with Virginia: https://www.distinctdigitalmarketing.com
LinkedIn: https://www.linkedin.com/in/virginiapurnell
Book: The Coherent Mountain: The Operator's Playbook for Winning SEO, AEO, and AI Search
https://www.amazon.com/Coherent-Mountain-Operators-Playbook-Winning-ebook/dp/B0H6R5VY4Y
Listen to the Full Episode:
https://entrepreneurconundrum.com/kevinroy
