Greg Hoover spent his career at the top of the relocation and moving industry, with CEO, COO, and President roles at Bekins Van Lines, A. Arnold Relocation, New World Van Lines, and Atlas Van Lines. Two years ago he was outsourced, that turned into consulting work, and it has since grown into Third Star Consulting and a book called Lead Anyway: Ordinary You, Extraordinary Impact. His argument is that leadership does not require a title, a position, or anyone's permission.
Key Discussion Themes:
• Why waiting for a title or role before you lead keeps people sitting back, and what it looks like to lead from wherever you already are
• The 80/20 rule, and how letting go of perfect got a 132-page book finished in three weeks after years of stalling
• Kindness and empathy as the entry point to leadership, including the neighbor and the flower beds
• Communication as the first act of leadership, and why people fill an information void with the worst version of the story
• Focus over complexity in small business, running five plays well instead of building 300
Listener Takeaway:
The effort to get from 80 percent to perfect is rarely worth what it costs, and the thing you never ship helps nobody. Greg's book sat unwritten for years because he believed it had to be 300 pages. Once he dropped that number it was done in three weeks.
Connect with Greg:
Website: https://thirdstar.net
Cohort Workshop: https://leadanywaylive.com
LinkedIn: https://www.linkedin.com/in/greg-l-hoover-1368243/
About the Host:
Entrepreneur Conundrum is hosted by Virginia Purnell, founder of Distinct Digital Marketing, where she builds human-driven AI systems that help business owners get their time back (and get seen). New episodes every Monday.
Work with Virginia: https://www.distinctdigitalmarketing.com
LinkedIn: https://www.linkedin.com/in/virginiapurnell
Listen to the Full Episode:
https://entrepreneurconundrum.com/greghoover
