Episode Notes:
- Guest: Austin LaRoche, CEO of ATAK Interactive
- Topics Discussed:
- Austin’s entrepreneurial journey, from nonprofit work to building a full-service agency.
- The M2S (Marketing to Sales) Framework and its role in revenue growth.
- The importance of RevOps in aligning sales, marketing, and customer success teams.
- Challenges and lessons in pursuing acquisitions and exponential growth.
- The significance of embracing failure, accountability, and building a strong company culture.
- Connect with Austin:
- Website: atakinteractive.com
- LinkedIn: Austin LaRoche
- Podcast: Scaling Through Structure
Key Questions
(00:55) Can you share your journey me about how you got to where you are?
(03:05) So today, who would you say is your ideal client?
(04:01) No specific niche or anything that you work with?
(04:57) Is there a common mistake or a misconception that new clients have when you take them on?
(05:53) What are some big goals that you guys have in the next year or two?
(06:30) Are you sticking to just the US or one location like that, like a geographical area like that, or are you open to anywhere?
(07:40) How would acquiring other businesses, how would that affect your business?
(08:30) What do you feel is your number one roadblock from stopping you from getting there?
(09:45) Your team, are they local to you, or do you have team members globally?
(10:33) What is working for you guys right now to attract new business?
(11:39) Do you use any other social media channels as well?
(14:38) You do something with RevOps technology, right? Do you want to explain a little bit about that?
(16:19) What's the best advice that you have ever received?
(17:59) What's the best advice advice that you have ever given?
(21:39) Is there anything that you wanted to talk about with marketing frameworks or anything like that?
(23:07) Is there anything that you wanted to touch on that we haven't talked about yet?
(24:42) Where can we go to find out more about you and what you do?
(25:10) What is your podcast called?
Austin LaRoche
https://www.linkedin.com/in/austinlaroche/
Virginia Purnell
Funnel & Visibility Specialist
Distinct Digital Marketing
(833) 762-5336
virginia@distinctdigitalmarketing.com
