The MEDDIC Method: Leadership and Sales Wisdom with Darius Lahoutifard

The MEDDIC Method: Leadership and Sales Wisdom with Darius Lahoutifard

21 Oct, 2024

Episode Notes

Guest: Darius Lahoutifard

  • Background: Former robotics engineer and executive at Oracle and PTC; founded multiple startups, with two successful exits.
  • Expertise: Best known for his role in developing the MEDDIC sales methodology and leadership training for top companies like AWS and Google.
  • Key Topics:
    • Always Be Qualifying: A strategy for continuous sales qualification to maximize efficiency.
    • The MEDDIC Academy: Darius’s venture focuses on expanding content rather than growing employee numbers.
    • Leadership Training: Filling gaps in practical leadership education, focusing on actionable strategies over theory.
    • Success Tip: Align passion with purpose and prioritize what brings personal fulfillment.
  • Challenges: Staying focused amidst modern distractions and maintaining meaningful client connections.
  • Darius’s Advice: “Never do anything just for money—monetize what you love, but only if others find it valuable.”

Links & Resources:

Key Questions:

(01:24) Just off the bat, what six languages do you know or do you teach in?

(02:05) How did you get on this entrepreneurial journey and end up where you are today?

(04:38) Who are your ideal people that you like to work with?

(06:25) Is there a misconception or a mistake that you find a lot of your new clients have when they go to start working with you?

(10:36) How do you get in front of those clients, those ideal clients?

(11:14) Do you use any other social media or just Google?

(11:38) What are a couple of big goals that you have in the next year or two?

(16:39) What do you think is your number one roadblock from achieving that goal?

(17:44) What is the best advice that you have ever received?

(19:53) What's the best advice that you have ever given?

(27:24) Is there anything that we haven't touched on yet that you would like to talk about?

Darius Lahoutifard

Me: https://meddic.academy/darius-lahoutifard-2/

My company: https://meddic.academy/

My book: https://meddic.academy/always-be-qualifying-meddic-meddpicc-book/

Linkedin: https://www.linkedin.com/in/meddic/

X : @dalahout

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

www.distinctdigitalmarkting.co

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Virginia Purnell

Virginia lives in Northern Alberta on a small farm with her husband and three children. Virginia is a master funnel builder having been certified as an FG Society Master Marketer, Funnelytics, and ClickFunnels Certified Partner. She uses that knowledge to help businesses with their online presence, visibility, and sales.